Marc Jacobs Advertising 1998-2009

I recently bought this book called Marc Jacobs Advertising 1998-2009 which contains all the photographs Juergen Teller took for Marc Jacobs during that time period. I have been a fan of Juergen Teller's work for quite a long time and he is among my favourites (Ryan McGinley, Walter Pfeiffer, Lina Scheynius and the Magnum ones). What I find interesting is that his photographs appear to be random snapshots at first but somehow possess their very own aesthetics. I am sure the settings and compositions are often put together very carefully despite how simple it might look. It is great for a brand like Marc Jacobs to collaborate with the same photographer for so long because it makes their advertisings instantly recognizable and gives them an own strong voice and identity. There are many celebrities and artists featured in the ads like Sofia Coppola, Dakota Fanning, Meg White and Ryan McGinley. I am pretty happy about the book and its quality, I only wished they would have made some of the horizontal pictures bigger than how they actually looked in the ad campaign.

(click to enlarge)

All photography © Juergen Teller and published by Steidl