Zurich Fashion Days 2010: Swiss Textiles Award

The show for the Swiss Textiles Award took place in the evening on the same day as the show for upcoming Swiss designers. I have already written on my blog entry about the Swiss Textiles Award 2009 what it is all about. This year's nominees were Damir Doma (CRO), Juun.J (KOR), Adam Kimmel (USA), Mary Katrantzou (GRE), Duro Olowu (UK), Jason Wu (USA). They all showed their Spring 2011 collection on the runway including last year's winner Alexander Wang. As usual the jury consisted of international renowned fashion editors such as Hannes Hetta (Vogue Homme International Paris), Caroline Issa (Tank Magazine), Luke Day (GQ Style), Akiko Ichikawa (Vogue Japan) and others. Before I went to the show I actually ran into one of my favourite photographers Walter Pfeiffer and two of the jury members. The Swiss Textiles Award is always kind of a special thing to me, because where else would you see six great runway collections in one show. In the end, Mary Katrantzou won the award and 100,000 Euros prize money. I think she is an excellent choice but my bet would have actually been on Damir Doma – also because of his popularity. Who would you have chosen?

Walter Pfeiffer, Hannes Hetta, Luke Day


Duro Olowu


Juun.J



Mary Katrantzou


Jason Wu


Damir Doma


Adam Kimmel


Alexander Wang